With the advancement of automotive intelligence and electrification trends, the in-vehicle display market, as an important port for human-machine interaction, is ushering in a period of rapid development. According to the Korea Display Industry Association (KIDA), the global in-vehicle display market size is expected to grow to $12.63 billion by 2027, and the global automotive display market is projected to grow at an average annual growth rate of 7.8%.

At present, the main products of in-vehicle display, in addition to the traditional central control and instrument display, but also new HUD, passenger display, rear entertainment display, electronic mirrors, as well as transparent A-pillar and other products, of which, the penetration rate of the central control screen has been more than 90%, the penetration rate of the rear LCD, HUD, and other incremental displays are also significantly increased, such as the HUD year-on-year increase of 44.4%.

At the same time, the user on-board display resolution, colour reproduction and contrast requirements are also rising, the current market display technology including LCD, OLED, Mini LED, Micro LED, etc., and subject to cost, technology maturity and other factors, the current OLED and Mini LED is mostly in the middle and high-end models on the application.

Along with the development of car display system to multi-linked screen and large screen, optical film and other functional materials that can effectively solve a series of problems such as screen glare and reflection have also ushered in new opportunities and growth space. At present, the automotive window film industry in China has established a solid foundation, through the new optoelectronic intelligent film technology, the future of every piece of automotive glass will be smart glass.

At present, in the car display industry is highly competitive, in the face of price pressure in the downstream market, the head of the panel companies are mostly through the ‘cost reduction and efficiency’ and ‘product innovation’ to maintain a higher market share, new entrants need to dig deep into the market demand and technology trends to seek new growth opportunities. New entrants need to dig deeper into market demand and technology trends to seek new growth opportunities.